![]() ![]() ![]() Marketing definition according to Philip Kotler is : “ Marketing is a social and managerial process by which individual and group obtain what they need and want through creating, and exchanging product or value with other”. ![]() What is marketing according to philip kotler? ![]() Philip Kotler has defined the term "marketing mix" as - "The set of controllable variables that the firm can use to influence the buyer's response." In other words, the concept of marketing mix is useful in designing a marketing strategy either to meet the "non-controllable variables" or to nullify its effects. What is marketing mix according to philip kotler? It defines, measures and quantifies the size of the identified market and the profit potential. Marketing identifies unfulfilled needs and desires. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Frequently Asked Questions What is marketing according to kotler? ![]()
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